12,000 Francs is an ingredient-driven European cuisine with a modern twist eatery and wine bar; the concept was inspired by Napoleon Bonaparte’s bounty offered for anyone who could preserve food for his troops. Confectioner Nicolas François Appert eventually claimed the Emperor’s prize, storing food in wine bottles that were heated to boiling point before being sealed, adding another chapter to the complex history of preservation.
Entendre Studios was tasked with designing an identity that drew key aspects from Napoleon Bonaparte’s bounty but, also making it relevant to today’s ever-changing dining scene. This was achieved by creating a clean identity with hard edges but was applied using classical techniques such as the hand painted window signage and the deboss detail on the business card and menu.
Soho, Hong Kong