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PROJECT NAME

Blueprint

CLIENT

Swire Properties

DESCRIPTION

Swire Properties wanted to launch a co-working space / business accelerator for tech start-ups in Hong Kong. The space would differentiate itself from others by providing the mentorship needed to help connect the many factors that go into building a successful business.

For the visual identity, we wanted to accentuate the assembly of a business’ essential components. Drawing from the exploded diagrams of some of our favourite products, we created the Blueprint brand.

In addition to the visual identity, we also designed four distinctive installations for the space; built out of lego bricks, floppy discs and other famous artifacts of technology and creativity.

Quarry Bay, Hong Kong


PRAISE
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Entendre over-delivered on every project we did for blueprint. They are true craftsmen who enthusiastically leveraged their collective talent to create an original product for each brief – our logo, website icons, magazine advertisements, murals, stickers, Lego walls, a neon sign – and who have an inspiring ambition for new artistic challenges. What makes them truly unique, however, is not just their extensive toolkit of skills but rather the rare combination of such skills with a total lack of pretension. Simply put, the Entendre team is awesome. They enjoy the collaborative process and take pride in the meticulous execution of ideas no matter where the ideas come from. I can’t recommend them highly enough.

- Charlie Melvoin

Project Leader – Blueprint, Swire Properties